Sunday, 10 June 2012

Fashion Photography – History of photography - Clothing, Cosmetics and Accessories.....

Fashion Photography has been approximately begins from the year of 1839.

Photography not only used to take photo / images of natural scenes and for personal use but also it plays the role widely in the idea of taking photographs to help sell clothing, cosmetics and accessories…..

The creation of the halftone printing method is the main thing helped fashion photography. The function of photography was to attract customer and sell clothes in the market. For catalogues, photography is the essential thing to present the new items to the market.,

Nowadays fashion photography has a special story and mood behind the picture, the reason is to move fashion in a trend way.

"History of Fashion Photography”

In 1856, Adolphe Braun published 288 photographs of Virginia Oldoini, Countess di Castigilione, a Tuscan noblewoman at the court of Napoleon III. Those photos depict in her official court dress, making her the first fashion model.

In the first series of the 20th century, progress in halftone printing made fashion photographs to be the aspect of magazines. The very first and best appearance of Fashion Photography implemented in the magazines such as La mode practique.

In the period of 1909, vogue magazine donated to the beginnings of fashion photography. Then in 1911, the greatest photographer Edward Steichen was challenged by Lucein Vogel who was the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote the fashion as a fine art by the use of photography.

In the April of 1911, these photographs were the issue of the magazine Art Decoration. According to Jesse Alexander, this is now considered to be the first modern fashion photography shoot.

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